How it works
You keep the account.
You approve every order.
Conviction Core is one forensic-first Indian equity book. The accounts are read for trouble before anything else, the thesis is written and published before the trade, and the positions are held for months to years — until the thesis breaks. Your money moves only the way it moves when you buy a share yourself — out of your own account, to the exchange. It never pools with anyone else's, and it is never held in our name.
The order lifecycle
Four steps, and one of them is you
This is the path every single order takes. There is no other path, and no step can be skipped — including the third one.
- Thesis published, before the trade.
- Order prepared: name, side, quantity and limit price.
- You approve. Nothing moves until you do.
- The order is placed in your own account, never above the limit you approved.
If you do not approve, the order simply does not happen. There is no timer that approves on your behalf and no default action if you stay silent.
The part that matters
The thesis is published before the trade
Not after the fill. Not once the price has moved. The written reasoning for a position — what the accounts show, what would have to be true, and what would prove it wrong — goes on the record first, timestamped, and only then does an order get prepared.
That ordering is deliberate, and it is the whole point. It removes the option to edit the reasoning after the fact. When a thesis turns out to be wrong, the original wrong thesis is still sitting there, unedited, next to the exit.
End to end
From invitation to your first position
Seven steps. Nothing hidden in between them, and nothing that happens without you knowing about it.
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You receive an invitation
Invite onlyAccess is by invitation. You get a single-use code, and it is valid for 30 days. Entering it at sign-in is what opens an account — there is no open self-serve signup, and the code cannot be passed on or reused once it has been redeemed.
- One code, one member, one use.
- Expires 30 days after it is issued, whether or not it is used.
- No code, no account. Nothing is charged at this stage.
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The documentation is signed
DocuSignBefore anything starts, a separate legal agreement is signed through DocuSign. It sets out the terms between you and CA WHO CODES: what the arrangement covers, what it costs, how it ends, and what each side is responsible for.
- Read it properly, and take independent professional advice on it if you want to.
- Nothing connects to your broker and no position is taken until it is executed.
- You keep a signed copy. So do we.
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You connect your own broker account
Your accountYou keep the broker account you already have, in your own name. You authorise a connection to it through your broker's own API, which grants a specific and limited set of permissions — enough to read what you hold and to place an order you have approved, and nothing beyond that.
- Granted: read your holdings, positions and available funds; place an order you have approved.
- Not granted: withdrawing money, transferring funds, or changing any account detail.
- Your shares settle into your own demat account. We never take custody of them.
- The connection is yours to revoke, at your broker, at any time.
The full permission map is in the next section — it is worth reading before you connect.
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You allocate an amount to a basket
Core is liveYou choose how much of your capital the basket applies to — a rupee amount you set, not your whole portfolio unless that is what you want. Today the only live basket is Conviction Core: Indian small, micro and select mid caps. Edge, Global and Pulse are not live and cannot be allocated to.
- Minimum allocation ₹5,00,000 — the reason is explained below.
- We only act on what the basket covers. The connection does read your whole account — that is how a broker API works, and it is how the basket gets reconciled against what you already own — but nothing outside the basket is ever traded.
- Money is never pooled with another member's, and is never held in our name.
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Every order comes to you to approve
Your call, every timeWhen the book buys or sells, an order is prepared for your account and sent to you first. You see the name, whether it is a buy or a sell, the quantity, the limit price, and the published thesis behind it. You approve it, or you do not.
- Applies to every order — entries, additions, trims and exits alike.
- Limit orders. The price you approve is a ceiling on a buy — the order is never placed above it, and is often placed below it if the market has moved in your favour. On a sell, the limit is set against the live price at the moment the order goes so a protective exit actually fills.
- Declining one is a normal thing to do. It does not close your account.
- Silence is not approval. An unapproved order expires unplaced.
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Approved orders are placed through your broker
Via APIOnce you approve, the order is placed through your connected broker account over the API — in your name, from your funds, into your demat. At settlement the money moves the way it always does when you buy a share: out of your account, to the exchange, and the shares come back to you. What it never does is sit in a pool with anyone else's.
- Every order sent is written to an audit trail — what was placed, when, and what filled.
- A partial fill or a rejection is reported to you as it happened, not smoothed over.
- Your broker's own contract note remains the record of truth.
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You can stop at any time
No lock-in on your holdingsRevoke the broker connection and the orders stop. There is nothing to unwind on our side and nothing of yours to release, because everything was already in your account and in your name. Your holdings stay exactly where they are — yours to keep, or to sell yourself, on your own timing.
- Revoking access at your broker takes effect immediately.
- No position is force-sold when you leave, and no exit is timed for you.
- Commercial terms of any notice period live in the signed agreement, not here.
Account access
What we can and cannot do with your account
The honest version, in plain words. If anything in What we cannot do ever mattered to you, read it twice — those are the things this is built so that we cannot do: some blocked by your broker, some by the approval gate, and some written into the agreement.
What we can do
Permitted- Read your holdings and positions So the basket can be reconciled against what you actually own before anything is proposed.
- See the funds available in the account To size an order that can actually be met, instead of one that fails at the exchange.
- Prepare an order and send it to you Name, buy or sell, quantity, limit price, and the published thesis it comes from.
- Place an order you have approved Never above the limit you approved on a buy; on a sell, the limit is set against the live price at the moment the order goes. Your approval is what unlocks the placement.
- Show you the audit trail afterwards What was sent, when, what filled and what did not — including the ones that went wrong.
What we cannot do
Never- Withdraw or transfer your money There is no payout permission on the connection. Money can only move the way it always does when you buy or sell a share.
- Pool your money with anyone else's There is no common pot, no shared account and no fund. Your capital stays in your account, under your name.
- Place an order you have not approved No standing mandate, no silent execution, no "we'll assume yes". An unapproved order expires unplaced.
- Hold or move your shares We never take custody. Your shares sit in your own demat account from settlement onwards.
- Change your bank, nominee or account details Those settings belong to you and your broker. The connection cannot reach them.
- Touch anything outside the basket Holdings you brought yourself are not traded, not trimmed, and not sold to fund a position. This one is a rule we hold ourselves to and it is written into the agreement, not a limit your broker enforces.
Read this list as a mix of hard limits and stated commitments, and know which is which. Most of it is held in place by your own broker's permission model plus your approval on every single order. Where a line is a rule we hold ourselves to rather than something your broker blocks, it says so above and it is written into the signed agreement. Either way, you can revoke the connection yourself, at your broker, without asking us.
The minimum
Why ₹5,00,000, and why it is not a sales gate
Shares come in whole numbers. Below a certain size, that rounding — not the thinking — starts to decide what your portfolio looks like.
The arithmetic
The book's smallest position has a target weight of about 1.36%. You cannot buy 1.36% of a company — you buy a whole share, at whatever that share happens to cost.
On a ₹2,00,000 allocation, a single share of that smallest position lands at roughly 0.7% of the book — one share leaves the line at roughly half its target weight, about 50% tracking error before anything has happened in the market at all. The only other option is two, and there is nothing in between: the position size is decided by the share price, not by the reasoning.
Push the same rounding across a dozen positions and the portfolio you end up holding is not the one that was reasoned about. At ₹5,00,000 a whole share is a small enough slice that rounding stops driving the result.
The minimum exists because of whole-share rounding, and for no other reason. It is not a signal that a larger allocation is a better idea, and it is not a suggestion about how much of your net worth belongs in equities — least of all in small and micro caps, where the risk of permanent loss is real.
Conviction Core
The shape the book aims for
Four buckets with fixed targets. These are the targets the book is steered toward — not a snapshot of what it holds right now.
Target bucket weights — Conviction Core
| Bucket | Target | What it is |
|---|---|---|
| Micro-cap | 20% | Discovery work. Least liquid, forensic-first, concentrated by design. |
| Small-cap | 42.5% | The main hunting ground. Quality at a price. |
| Mid-cap | 27.5% | Established businesses at valuations that still make sense. |
| Cash | 10% | A position in its own right, not what is left over. |
Targets, not current holdings. The book is held months to years, until a thesis breaks.
The book is often away from these targets, and right now it is: cash sits well above its 10% target and the book is deliberately under-deployed, because capital is only committed when a name clears the gates. Under-deployment is a stated position, not an oversight — and it is disclosed rather than smoothed away. The live composition is on the record.
Risk
Next step
If you already have a code
Sign in and it will walk you through the documentation and the broker connection. If you do not have one, write to us — invitations are issued by hand.
Conviction Core is the only live basket. Edge, Global and Pulse are not open and cannot be allocated to.